Home Party Plan Marketing Information – How Can Social Media Benefit My Business’ Home Party Sales?

The astute and very pleasant Direct Sales Consultant, known by the online handle The Traveling SalesWoman, asked the following question of me?

You were the person who encouraged me to join Twitter, and I’m so grateful for that! Can you share some further thoughts about Twitter and why home party business owners should join in that conversation?

Are you are brothers and sisters fan? If so you have not missed the obvious connection between Sarah Walkers’ Greenotopia company and its’ many references to social networks and social media platforms such as Facebook and Twitter! And if you don’t know by now, you are no-one if you are not on twitter. I was amused to find that my vocabulary has changed considerably over the past year!

I am YouTubing, plurking, Facebooking, tweeting, blogging, linking, MySpacing, texting and a host of other things too! All these are some of the most popular social media sites and as you can see things can get pretty hairy, so I definitely recommend that you have a social media system.

Direct Sales Home Party Marketing Tip: Any task you do more than once NEEDS a procedure, system or checklist!

Before Bill Gates, no one had a personal computer! One man single handedly revolutionized the world with a dream…his dream was that every home would have a computer! His dream was to provide value to every single household in the world! Even after Bill Gates created such an incredible tool, that gave rise to the Internet, Easy Online access & E-Commerce; it STILL amazes me just how many people refuse, are afraid and/or have not taken advantage of the power of the computer and the Internet! Computers as far as I am concerned are the best social media tools (of course for the obvious reason without one you cannot access social media yep)!

I told the traveling saleswoman that social media and social networks are all about relational capital. And like any thing social media marketing is an art form. The question I often get asked by home party consultants and direct sales reps. Is why don’t they buy my product. The answer is simple, you have written a check, which came back with the red stamp mark, insufficient funds! (thanks Martin Luther King Jr. for that one).

You see people buy because:

i) they know you,
ii) they trust you
iii) they believe that you have the solution the problem which the face and
iv) for status

People don’t buy a product, nor do they buy a feature and the benefits are as they are decided upon by the story they tell themselves. Your juice drink may help me loose weight. But the story I am telling myself is that I am going to look sexy, finally that size 0 pair of jeans that I have seen on display for a year will be mine. I am going to get hit on by men….you get the picture? So if your pitch is not in line with my story…

How does all this fit into social media and social marketing? Simple, you are building relational capital, by depositing in the bank of getting to know you, getting to know all about you! And you are not only doing it with one person, no you are reaching out to many in one shot!

There are people on these sites that follow you, there are those that interact with you and those that want to see what you are about. The cool thing about social outlets is that you are King and Queen of your own little internet real estate King/Queendom!

Social media and social marketing is all about building that relational capital that gives you the all access pass to make your direct sales pitches to those who are ready, able and willing to hear what you have to say, and have the money to spend on what you have to sell. Do not under-estimate the power of relational capital!

How else do you think Pres. Barack Obama did it? I will be holding a special in a week or so about “the Pres. Obama Social Media Effect : How You Too Can Go From Zero To Hero!

For more on social media, and how to use it effectively, just Google “social media blog!”

Direct Marketing – Common Mistakes

In this ever changing world there’s always something new and exciting to learn and this is also the case with direct marketing. There are many of us who ignore the fact that there is always something new and useful to find out and something that could make a huge difference in selling our packages, so we advise you to be informed before starting any marketing campaigns. Research and information go hand in hand and in the field of direct mail, both of them are essential.A common mistake with most direct mail providers is the fact that they don’t include in their package a sales letter, which is the most important part of the package. This letter creates the illusion of personal communication and people are usually trained to view letters as real mail and brochures as advertising. The best thing of direct marketing is to find out exactly what your customer wants to hear and to tell it to him in the email you send. Furthermore, don’t send any messages that don’t contain an offer, since the purpose of the email is to receive an answer.In order to be successful, a direct mail package must comprise a message meant to sell the offer and not the product itself. Make sure you have an irresistible offer in your mailing message and keep in mind that some important offers for direct marketing are: free brochure, free analysis, free consultation, free demonstration, free catalog, etc. Your offer is meant to increase the reader’s desire to receive your offer. Lack of content is the worst mistake you can make when sending marketing emails. The purpose of these messages is not to make an impact related to image and design but to generate a response within a short period of time.One of the fastest modalities of killing the response you are waiting for is being superficial. Talking vaguely, about generalities and rambling without any authority on a certain subject will not show potential customers that you understand their needs, their problems and their industries. Factual direct mail messages are a must, even if this means that you will have to spend a little more time digging for facts. Studying the product, the prospect and the marketing problem will enable you to write a good copy, one that will reach the targeted audience. In direct marketing you don’t have to save the best for the end because starting slow and ending with a great conclusion is not good enough in this sort of marketing.Successful sales letters used in direct mail include: asking provocative questions, going straight to the bottom of the reader’s concern, arousing curiosity and presenting your offer from the very beginning. The hot spots of direct marketing are: the first paragraphs of the letter, the subheads, last paragraph and the post script, so make sure you put the best in one of these places. Another frequent mistake is the poor follow up. It is essential to start making phone calls after 48 hours from when your email was sent. Thus, you can be sure that people will remember you and what you are talking about.

The Key Tools of Marketing and Weapons of Influence

Before you can have your ultimate, fine-tuned business, you must turbo-charge every aspect. Use the 7 Key Tools of Marketing and the 6 Weapons of Influence.

This article will identify and briefly explain each of the 7 Key Tools of Marketing. It is important to understand that once the mechanics of setting up and operating these 7 Key Tools is performed, it is the message that will influence the reader to take the action you want them to take. There are 6 Key Weapons of Influence and this post will briefly introduce them. It is the combination of the mechanics of marketing, which are the 7 Key Tools of Marketing, and the message principles, which are the Weapons of Influence, that enable your business to be successful!

Here are the 7 Key Tools of Marketing.

Tool 1. Advertising. If you have the budget for it, advertising has the broadest reach and creates the most top-of-mind awareness. Here is what you must do to create high response-generating advertising. Be distinctive. Capture attention with a screaming headline. After your headline hooks them, the copy or the message in the body of your ad has to keep them reading. Be sure to include a Call to Action.

Tool 2. Direct Mail. A successful direct mail campaign depends on how regular and consistent your mailings are. First, use color as much as you can. Second, put messages on the envelopes. Third, think about the way you sort your own mail to increase the chances of the envelope being opened. In conclusion, use direct mail as a weapon for attacking your dream prospects.

Tool 3. Corporate Literature. Consider corporate literature to be like your direct mail pieces. Your brochures must draw from your education-based marketing efforts and should be a miniature version of your pitch or core story. It must have riveting data however remember that facts tell but stories sell. Use the same graphics that you use in your presentations, advertisements, and direct mail pieces to enhance cohesion of your marketing efforts.

Tool 4. Public Relations. If you throw splashy events such as trade show parties and benefits for your clients, you are doing PR work. PR also includes press releases, building relationships with the press to get articles written about you, and affiliating with strong forces that can help you such as trade associations and community groups. Most companies do not have a cohesive, highly effective public relations effort, yet it can work miracles for building your fame, even if you are a small company, especially with the reach and pervasiveness of the Internet.

Tool 5. Personal Contact. Personal contact is the most potent form of marketing so do it often and have quality conversations with your prospects.

Tool 6. Trade Shows and Market Education. Trade shows are a great way to provide product and market related information to your prospects. When done properly, it can take you from obscurity to the top of the market in a single event. If not done properly, it can be a big waste of money. Follow these three rules to have a great trade show. 1. Get noticed. 2. Drive traffic. 3. Capture leads.

Tool 7. Internet. The Internet can create an awesome opportunity for your business or it can become your worst nightmare overnight if some competitor learns how to utilize it better than you. As an example, Amazon struggled in its early years but it still took $1B in market share from other booksellers. Because Amazon grew with the Internet, it reached the $1B in sales in four years. Prior to the Internet, other bookstore chains took 50 years to reach $1B in sales. Here are the five key activities to perform on the Internet. 1. Capture leads. 2. Build a relationship. 3. Interact as much as possible. 4. Offer a webinar. 5. Convert traffic to sales.

It is important for all these key tools of marketing to work together. Your content and your message should be, of course, consistent and all the duplicated, or syndicated, content be cross-referenced in some manner.

Here are some important questions to ask as a way to ensure the key tools of marketing are effective. Are all your articles on your website? Are they available as downloads? Are they available to site visitors so they can be shared and or mailed to others by your site visitors? Does your content generate leads for your business? Do you offer free education as a way of building your leads list?

As mentioned at the beginning of this article, it is important that the weapons of influence (contained in your content, your pitch, and your storyboard) are used to get your prospects to take the action you want them to take.

To help you understand the power of the weapons of influence, do you feel as if you are an easy mark for the pitches of peddlers or fund-raisers? Do you find yourself in possession of unwanted magazine subscriptions or tickets to various charity events? Why is it that a request stated in a certain way, is rejected while a request asking for the same favor in a slightly different way will be successful? The key is the psychology of persuasion, sometimes referred to as the weapons of influence.

Here are the 6 Weapons of Influence that need to be considered when preparing your message.

Weapon 1. Reciprocity. This rule is the old give and take and says that we should try to repay in kind what another person has provided us.

Weapon 2. Commitment and Consistency. Like other weapons of influence, this rule is quite simply our desire to be, and to appear to be, consistent with what we have already done. As an example, if we buy a small item, we are frequently asked if we would like to supersize it, or buy another item for 50% (as an example) more; all presented to us at the same time. This is part of the up-sell process.

Weapon 3. Social Proof. This rule states that we determine what is correct when we find out what other people think is correct. Said another way, we think we will make fewer mistakes by acting in accord with social evidence than contrary to it. This is why testimonials are so popular for a product; they make us think that if all the people in the testimonials like or are using the product, how could we be wrong for also using it.

Weapon 4. Liking. This rule is based on the fact the most of us would prefer to say yes to the requests of someone we know and like. As trivial as it may seem, prospects are more likely to purchase from a sales person if the sales person were similar to the prospect in terms of age, sex, religion, politics, and several other factors such as recreation, and even career, activities.

Weapon 5. Authority. We are trained from birth that obedience to proper authority is right and that disobedience is wrong. This message is carried forward in the legal, medical, military, and political systems we encounter as adults. Advertisers frequently harness the respect and influence accorded to doctors in our culture by hiring actors to play the role of a doctor and speak in a positive way about a product. The message from the doctor, an authority figure, can sway or influence prospects to purchase the product.

Weapon 6. Scarcity. The appeal for something of interest increases when we learn that it will soon become unavailable. This is based on the rule of scarcity. There is a secondary source of power, or influence, with the scarcity principle. As opportunities become less available, we lose freedoms and we hate to lose freedoms we already have. Whenever free choice is limited, due to the scarcity of something, the need to retain our freedom makes us desire them significantly more than we did previously.

By understanding and using these weapons, you have the ability to produce a distinct kind of automatic, mindless compliance from people that have a willingness to say yes without thinking first.

With the ever-accelerating pace and information crush of modern life, this form of hypnotic writing that generates unthinking compliance will be more and more prevalent in the future.

As a result, it will be important to understand the how and why of automatic persuasion using the weapons of influence.

The 7 Key Tools of Marketing and the 6 Weapons of Influence are being used by The New Professionals as a driving force for their success with their home-based businesses. As The New Professionals are becoming The Next Millionaires, this makes a home-based business opportunity very appealing for many seeking a career change.