Real Estate Letters – Direct Mail Campaigns Still Work

If online marketing is such the rage, why do agents still mail real estate letters? Well, in a word or two…it’s because direct mail marketing still works!

If you’re an agent you need to market your services. You won’t get any business if people don’t know that you’re in business…and a multi pronged approach is arguably the best approach. For example, networking, handing out business cards and distributing flyers will work to your benefit.

And although mailing real estate letters is not as glamorous, or appealing, as internet marketing it can still be an integral component of your marketing plan. People still like receiving mail delivered by the postal service, despite being bombarded with more junk mail than they care to receive; so why not give them what they want?

There are other advantages to mailing real estate letters, but in this article I’ll only address three of them; decreased workload, residual payoffs and increased income. Let’s take a closer look at each to see how they can benefit you.

One. Decreased Workload – This should be an obvious one, as once you’ve written one letter you can mass mail it until your heart is content. Plus, with just a little bit of imagination you can take one letter and generate scores of other letters from it. Once you’ve done the work once you can reap the benefits for as long as you’re in the business.

Two. Residual Payoffs – A thing about letters is that they can sit around a person’s house for weeks before they get around to responding to them. And that’s okay, because they still have more shelf life than a phone call, which can be forgotten just as soon as the call is ended. In fact, it’s pretty common for prospects to call months after receiving letters, which I call “long tail marketing”. The point here is to not get discouraged if you don’t immediate results.

Three. Increased Income – Real estate sales and marketing is a numbers game and a direct mail campaign can help you spread to hundreds of people that you can potentially leverage into leads that result in listings and sales. Fifty letters a day times five days a week will result in 250 contacts per week. How many leads are you generating right now?

Summarily, real estate letter marketing campaigns can help you increase your business, to generate more prospects, get more listings and earn more commissions.

How My Ocean Voyage Adventure Can Make You A Better Marketer

A few years ago, I had the opportunity of a lifetime – the chance to sail across the Atlantic Ocean with my Uncle, Cousin and a friend on a brand new 45 ft catamaran boat. I was beyond excited. The only way I managed to wrangle a position crewing was that I had volunteered to cook for them (I knew nothing about sailing!) This was a boyhood dream for my Uncle who I had always looked up to while growing up – he was a hugely successful entrepreneur who had built one of South Africa’s most successful car dealerships from scratch (with no college education and barely a penny to his name).

My Uncle had this boat built especially for him and now, along with my cousin (his son) and his best friend, the 4 of us were going to get to “test its chops” on a 33 day blue water adventure that started in Cape Town, South Africa and would end in St. Lucia in the Caribbean.

There are lots and lots of stories I could tell you about this voyage: the scores of flying fish I’d find on the deck every morning, having dolphins swim alongside my cabin and call to me to come play, the great whale that we had a near miss with, or the very eerie island we had to make an emergency stop at filled with inbred people that had clubbed hands and feet.

But the story I really want to tell you today is the one about the green flash.

It was a ritual on our boat that every day at about 6 p.m. we’d all gather on the deck for “Sundowners” (cocktails with snacks I’d rustled up in the kitchen). The four of us would sit quietly on the deck, skin burned from sun and salt spray – happy and content to watch the sun go down.

Now, I had never heard about this before, but apparently there’s an incredible thing that happens the split second that the sun sinks below the horizon: a “green flash” is emitted from the sun’s rays and in the reflection of the water for a milli-second.

My crew mates talked incessantly about the incredible beauty of this green flash – and every night that we gathered for our sundowners they saw it – and I never did.

For 27 sunsets (excluding the ones we missed due to storms) I kept my eyes laser focused on that orange orb, refusing to blink just in case I missed it.

“Did you see it? Did you see it this time?” they’d turn and say expectantly to me.

“Um, no.”

With every night I felt like a bigger and bigger idiot. How was it possible they could see something that I did not?

Well to be honest I’m not sure they did.

If you Google “Green Flash Ocean” you’ll see that people seem to be equally divided between whether it’s myth or fact. And this reminds me very much of the way most people preach about marketing.

Conventional wisdom teaches that what really counts is having a strong brand presence and that this is the road to success – the entire advertising agency industry is built upon this one primary assumption. And for good reason.

Brand advertising is just like the green flash. Everyone tells you that it’s the holy grail to getting more customers. But after investing tens or hundreds of thousands of dollars on building your brand you’ve still got no idea if its really working or not. Could that bump in traffic be caused from it? Maybe. But maybe its because your biggest competitor happened to also drop the ball and people are voicing their dissatisfaction with their feet. Or because the economy’s picking up. Or, or, or…

The bottom line is this. Building a strong brand IS important for your business. But it should be the by-product of your advertising – not the goal of it. If you’re hoping to catapult your business to fame using just brand advertising, you’re in for a very long wait my friend. Having a cool looking logo and a clever tagline isn’t what’s going to create a client stampede in your business.

But the kind of advertising that can is emotionally charged marketing, otherwise known as direct response marketing. Its designed to make your prospects take immediate and decisive action – to light a fire under their rears and get them to call you, to work themselves into such a lather that they have to speak to you right this very second. Direct response marketing is measurable to the penny (which as a direct response advertising copywriter means I put myself on the line every time I create a campaign). And it helps create a strong brand for your business as a wonderful side benefit.

Think of it as getting double the marketing bang for your buck.

Does the green flash really exist? I have no idea.

Are your brand ads working? I have no idea (and you don’t know either). As this is your money we’re investing – don’t you think it makes more sense to use a proven way of marketing that can create a client stampede in your business, is measurable to the penny and happens to build your brand at the same time?

Just The Basics – How to Start Generating Income In Your New Network Marketing/Direct Sales Business

Whether this is your first year in a home business or your tenth, there are some basic things that you should do in order to start generating regular income.It is important to understand that your attitude is critical when it comes to being successful in any business. Therefore, you must start your new business with the mindset that it is a real business. The fact that you are working from home does not change that. It certainly doesn’t stop you from earning a tremendous income should you desire to do so. There are people just like you that literally earn millions from the comfort of their homes . These people not only recognize the potential of the industry but always treat their businesses with the respect and dedication that they deserve.Personal growth comes before the fortune. You may have heard that before in one form or another. It simply means that you must educate yourself first and the money will follow. Can you bake a cake without knowing the recipe or how to operate an oven? How about drive a car without knowing how to get it started? Do doctors practice performing surgery before they learn the skills required? Hopefully, you will get the picture. It doesn’t matter if you are doing something as simple as baking a cake or complicated as brain surgery, you have to learn some fundamental skills first or you are certainly headed down the path to failure.So, what skills are required to build a profitable home business? Assuming that you have already mastered having the right attitude about your business, here are some basic skills that you will want to learn or improve.People SkillsTime Management SkillsMarketing SkillsPeople skills are required because this is really a people business and not necessarily a sales business. Yes, there are plenty of individuals and teams that teach sales techniques as the primary way to build their businesses, but it is not always the best solution for the average person in network marketing. Most people are resistant to this method of team building and it makes it very difficult for them to grow a profitable business. There are always exceptions but we are not talking about those people. By developing some basic people skills, it will help you to communicate more easily and find out what the other person actually needs. Maybe they need your product versus extra money. It is your job to find out how you can help them and not push them to join your business. You might check your local bookstore for “How to Win Friends and Influence People” by Dale Carnegie.Time management is extremely important because it is very easy to get distracted while working from home. Children, televisions, and other things can result in zero productivity for anyone who is not accustomed to this environment. You must learn how to use your time wisely and to set aside consistent hours each week to work your business. In addition, you want to use your allotted time effectively. That means that you are constantly working on tasks that will help to truly grow your business. Organizing your office every day may indirectly help in having better time management but it really isn’t a “business growing” activity. Focus your time on tasks that will expose your product or service to potential customers or partners. It is very difficult to be successful without good time management skills.Marketing is an income producing activity and another critical skill that you should constantly learn and improve. Marketing is a very broad term but it basically means “the activities involved in the transfer of goods and services” or how to get the word out about your offer. Creativity and consistency are two words that come to mind when one thinks about effective marketing. So, how does a new home business owner go about marketing their products?First, you must realize that network marketing is a business based a great deal on duplication. If effective marketing techniques are duplicated throughout your organization, that provides the greatest opportunity for rapid growth. You should find and use strategies that can also be used by anyone on your team. There are people that have the financial resources to purchase full page color ads in national magazines but that is not the kind of marketing that is easily duplicated by everyone in your business.Here are some other suggestions…Read and learn about marketing tipsLearn from team members that are successfulBe consistent and persistent and market dailyWatch your marketing dollars/budget closelyHire professionals or outsource when requiredEmploy sweat equity or money equityUse marketing that fits your personalityDistribute samples whenever financially possiblePut your business cards into the marketplaceNetwork with other business ownersShare with family and friends when appropriateSearch internet for creative marketing ideasKnow your primary target market and how to find themMany years ago a very successful network marketer told me that success was based on 99% consistency and persistency, and 1% skill. Those numbers may not be totally accurate but the basic concept holds true. If you performed a very simple action of giving out 2-3 business cards daily for 90 days, you are very likely to generate interest, customers, and potential business partners.There are many ways to build a business and start making money in network marketing. However, if I had to narrow it down to just one thing, it is targeted MARKETING.However, keep in mind that having a marketing plan without action is useless. You must commit and implement your full marketing strategy. How many times have you ordered business cards and left them in the desk drawer? Have you ever ordered 100 leads and called only 10 of them? Your business will not thrive unless you tell someone. How you go about telling them is up to you.If you are serious about generating income in your new home business, make a personal commitment for the next 90 days. Find a marketing technique that is a good fit for you and put it to work daily. At the end of that 90 day period, evaluate how successful you have been at being “consistent.” Your check will normally be a direct reflection of your previous daily actions.Remember, “procrastination is the killer of all dreams.” Make a decision today that you want to generate a real income from home. Once that decision is made, identify the products/services that you want to promote, choose a few marketing techniques, and take action. 90 days (or less) is all you need to see measurable results. A few weeks of solid dedication can change your entire life.