SEO Services: Expectations vs Reality

Why are SEO services in Memphis important?

The answer is simple. If you’re not ranking on the first page of Google, then your website isn’t getting traffic. The only way to get on the first page is by hiring an SEO company in Memphis who can help you rank higher in search engine results pages (SERPS).

SEO services can help a business achieve their goals by increasing web traffic, thus increasing revenue. Good SEO companies in Memphis are there to help any business move ahead in achieving their goals by placing them on the first page of Google with high rankings for keywords that fit best with your company’s industry and target market.

What are business’ expectations when it comes to search engine optimization?

When it comes to search engine optimization, it should be said that customer expectations can be far from what reality is, and this is mainly because most people do not have an understanding about what SEO is and what it entails.

When we think about SEO, we usually expect to rank higher automatically and without doing much work for it. It is not as simple as that though because there are a lot of things involved such as keyword research, content creation and link building strategies among others which many people might not be aware of or understand the importance of having them included in an effective SEO campaign. Many people who are new to the industry tend to have high expectations for these types of services which can lead them down a path that is not beneficial in any way. If done properly an effective SEO campaign should improve rankings organically and at the lowest cost possible.

The reality of SEO – What you should know before investing in a company for your business.

When choosing a SEO company, make sure that you are doing the necessary research to ensure they have a successful track record. For example,

The company should be able to explain their program and how it works so that there is no confusion, if unclear, move on to another company as this can lead to conflicts in the future for your business.
It’s also important not to only look at rankings but also monitor traffic levels and other relevant stats such as conversions etc which gives you an idea of whether or not SEO services work for your business.
SEO is an ongoing process that takes time, effort and patience on both parts.
It’s not something you can just throw money at without proper planning since it requires work on your part which means more than likely investing some of your own time to learn how the program works so you are able to monitor progress.
You should also be aware that while certain companies may claim they can get results quickly this is often unrealistic due to rankings being based on a number of factors including age etc meaning older sites will rank higher than new ones regardless of who worked on them or what kind of service was used for optimization purposes.
Keep in mind that backlinks still play a large role when it comes to ranking websites especially if there are good credible websites linking back to your website.
Another aspect of SEO services that is often over looked, involves the need for companies who specialize in optimization techniques to know how Google’s algorithm works; this includes knowing about changes and updates made by them which are done on a regular basis all of which can have an effect on rankings if not followed correctly or implemented properly.

If you feel overwhelmed when it comes to optimizing your site remember there are free resources available online including articles tutorials videos etc offering help with learning more about what needs to be done so you get better results from using reputable SEO service providers rather than doing things yourself.

Why SEO is important and how it can help grow your business.

SEO services if done effectively can help your business to rank in the first page of search results creating greater exposure and increasing the number of visitors to your website who will more likely become customers. SEO services can be a great investment as long as you find someone reputable with experience in doing this type of work otherwise it will just set you back even further from achieving those goals you have been trying so hard to reach since starting your business.

A proper company providing SEO in Memphis will keep you updated on how your website’s doing, what changes need to be made based on current results as well as letting you know about future plans they may have involving other marketing strategies or moves that would help benefit your business overall.

What Niche Market Should You Target?

I recently posted a question on Facebook… It went like this: “It’s a lot easier to turn a ship that’s moving in the wrong direction than it is to turn a ship that’s not moving at all” What do you think, is that true or false?

Well, just as many commented and agreed with me – in niche market terms, it’s true!

If you’ve been getting “analysis paralysis”, scratching your head and trying to figure out what niche market you should focus on, do some research, select a niche market and start heading toward it. If you’re off course, I promise you, the market will correct you.

Consider this when Selecting your Niche Market

If you’re not heading in the right direction, the market will quickly give you the necessary feedback that will help you adjust your niche. Don’t get overly concerned that what you decide today is a fixed decision. Be prepared to change your niche as the market demands.

Be prepared, you may at first select the wrong area or niche market to focus on. Many successful small business marketing experts have made that same mistake.

It’s very interesting how areas of expertise can change. But you can only change your direction if you have already set out in one to begin with.

Learn from Marketing Experts – Bob Burg, Dan Kennedy

Bob Burg is the author of a book called “Endless Referrals.” He is now positioned as a referral expert and an expert on helping people to generate referrals for business.

When he first started out, his niche market was memory experts. He noticed that people who took his memory courses wanted to improve their memory to remember the names of people they’d met at networking meetings and events. They wanted to improve their memory to achieve better business results.

As he spotted that connection, he started to focus more on being the referral expert. No one accused him of being a fraud because he was now a referral expert instead of a memory expert. The market let him know in which direction to steer his business.

When you set course in your chosen direction, look for niches and markets where it’s going to be easier for you to establish personal relationships and position yourself as an expert.

If the niche market you do choose turns out to be an enormous amount of effort, you have to weigh whether or not it’s worth your while to continue down that road or take a different road to get business.

When Dan Kennedy, the marketing expert, was invited to submit a proposal to give a speech in Switzerland, he opted out. While plenty of other people would jump at the opportunity, and spend a day putting together a proposal to bid, that is not the way he wants to go after business. Perhaps it didn’t seem worthwhile to spend the time writing the proposal. The point is that you have to make the determination of how you want to do business.

Your niche market will evolve with your business. It’s an actual evolution that happens in most any business. In my own business I have seen this happen too. I started out as specializing, by trial and error, as an effective cold calling expert. But I didn’t stop at teaching cold calling techniques. Today, I’m teaching people how to find new business.

One niche market I specialize in is helping small businesses market to big business. I help small business owners land big contracts. When you’re marketing to corporate clients it’s very important to target a specific niche. That way your corporate client will see you as an expert!

My encouragement to you today (especially if your goal is to attract corporate clients) — is to select your niche market. Make a decision now and go for it. If you need to change down the track then let the market guide you.

When you let the market guide you, then you’re guaranteed success.

Small Business Marketing – How To Do It Right!

There are two broad categories of marketing – one appropriate to small business, and the other not so much so. Unfortunately, a large percentage of small businesses don’t know the difference between the two and they waste money, and loose potential clients and customers because of it.

Two Types Of Marketing

Marketing can be separated into two broad types:

  1. Image marketing.
  2. Direct response marketing.

Image marketing is about YOU and your business. Direct response marketing is about the CUSTOMER and their concerns.

Image marketing is designed to impress the client with how great you are: how professional, fast, award winning, environmentally friendly, etc. It doesn’t address the customer’s needs and it is often filled with “fluff” that really doesn’t have much to do with anything. You’ve seen the ads – beautiful sunsets, soft music, cute puppy dogs, a recital of how great the company is – what the heck that has to do with “selling widgets in Peoria” I’ll never know!

The Best Marketing For Small Business

While image marketing “might” have a place if you are a major corporation with boatloads of cash to burn (I’d still argue that ‘dollar for dollar’ it isn’t as effective as direct response) a small business typically doesn’t have lots of cash to burn and must make every dollar count. Direct response marketing is designed to get potential customers to “do something specific that directly leads to a sale.”

An effective direct response piece is ALL ABOUT THE CUSTOMER! The only thing relating to you and your business should be your contact information – that’s it! The purpose of a direct response piece is to get the customer to TAKE ACTION NOW.

Making A Compelling Offer

The heart of an effective direct response piece is the “compelling offer” you make to your prospect. To do this well you must know your customers inside and out: their problems, their concerns, their desires, their aspirations. As one famous copywriter once said (I forget who), “Your ad copy should enter into the conversation that’s already going on inside the head of your prospect.”

This makes sense, because if you already know what your customers are looking for then you don’t have to “convince” them to do anything. If you simply offer them what they are already looking for then you don’t have to resort to fancy sales gimmicks and tricks.

By using direct response marketing to focus on your customers’ needs and not your own, your marketing becomes an exercise in writing compelling offers and putting them in front of your prospects. If you know your clients well and your offers truly address their needs they will respond.