How to Get Direct Marketing Customers Today Even If You Don’t Have Money For Postage

If you are a direct marketer and you are looking for a unique way to get customers ASAP, look no further. Here is an old direct mail trick that will get your sales letter opened in probably 98% of the households that receive it. Read on to find out how you can start to get local customers now, even if you don’t have a lot of money.

Do you have a service business, or some other type of industry that sells to homeowners locally? If you do, you understand how expensive it can be to mail a sales letter through direct marketing and even harder to get the prospect to even open the letter. Well, there is a solution and it’s incredibly simple. You don’t even have to write or print anything.

The next time you create a sales letter simply fold it and put it in a white, number 10 envelope (normal business-sized, not the little ones). Don’t write anything on the envelop and just place it on the person’s doorstep, in the door, tape it to the door, put it in the newspaper box, or a host of other locations. You can put it almost anywhere accept the actual mailbox. Use of a mailbox by non-postal employees is illegal in the U.S.

The curiosity factor alone will drive the user to open the envelop and want to see what’s inside. It looks like it could even be a mistake, something that fell out of the mail carrier’s bag. This curiosity factor is the key component to marketing with the white envelope trick.

Now, you will need to do this sparingly and make sure that you are not doing all of your follow-up marketing this way. This only works a few times year. If you use this too often, the homeowner will see this as regular “junk” mail. However, this is a great technique for the starving small business owner to get new customers as early as the same day you send out the letters.

You can either deliver them yourself, pay a neighborhood kid to drop them off, or hire a canvassing service to place them for you. There is always the issue of trust, but if you can multiply your efforts and you don’t have to deliver them yourself, you can work on expanding your business instead. Another way to get them delivered it to pay your local newspaper to add them as an insert. The sales letter will appear as though it came in the mail that day.

SEO Services: Expectations vs Reality

Why are SEO services in Memphis important?

The answer is simple. If you’re not ranking on the first page of Google, then your website isn’t getting traffic. The only way to get on the first page is by hiring an SEO company in Memphis who can help you rank higher in search engine results pages (SERPS).

SEO services can help a business achieve their goals by increasing web traffic, thus increasing revenue. Good SEO companies in Memphis are there to help any business move ahead in achieving their goals by placing them on the first page of Google with high rankings for keywords that fit best with your company’s industry and target market.

What are business’ expectations when it comes to search engine optimization?

When it comes to search engine optimization, it should be said that customer expectations can be far from what reality is, and this is mainly because most people do not have an understanding about what SEO is and what it entails.

When we think about SEO, we usually expect to rank higher automatically and without doing much work for it. It is not as simple as that though because there are a lot of things involved such as keyword research, content creation and link building strategies among others which many people might not be aware of or understand the importance of having them included in an effective SEO campaign. Many people who are new to the industry tend to have high expectations for these types of services which can lead them down a path that is not beneficial in any way. If done properly an effective SEO campaign should improve rankings organically and at the lowest cost possible.

The reality of SEO – What you should know before investing in a company for your business.

When choosing a SEO company, make sure that you are doing the necessary research to ensure they have a successful track record. For example,

The company should be able to explain their program and how it works so that there is no confusion, if unclear, move on to another company as this can lead to conflicts in the future for your business.
It’s also important not to only look at rankings but also monitor traffic levels and other relevant stats such as conversions etc which gives you an idea of whether or not SEO services work for your business.
SEO is an ongoing process that takes time, effort and patience on both parts.
It’s not something you can just throw money at without proper planning since it requires work on your part which means more than likely investing some of your own time to learn how the program works so you are able to monitor progress.
You should also be aware that while certain companies may claim they can get results quickly this is often unrealistic due to rankings being based on a number of factors including age etc meaning older sites will rank higher than new ones regardless of who worked on them or what kind of service was used for optimization purposes.
Keep in mind that backlinks still play a large role when it comes to ranking websites especially if there are good credible websites linking back to your website.
Another aspect of SEO services that is often over looked, involves the need for companies who specialize in optimization techniques to know how Google’s algorithm works; this includes knowing about changes and updates made by them which are done on a regular basis all of which can have an effect on rankings if not followed correctly or implemented properly.

If you feel overwhelmed when it comes to optimizing your site remember there are free resources available online including articles tutorials videos etc offering help with learning more about what needs to be done so you get better results from using reputable SEO service providers rather than doing things yourself.

Why SEO is important and how it can help grow your business.

SEO services if done effectively can help your business to rank in the first page of search results creating greater exposure and increasing the number of visitors to your website who will more likely become customers. SEO services can be a great investment as long as you find someone reputable with experience in doing this type of work otherwise it will just set you back even further from achieving those goals you have been trying so hard to reach since starting your business.

A proper company providing SEO in Memphis will keep you updated on how your website’s doing, what changes need to be made based on current results as well as letting you know about future plans they may have involving other marketing strategies or moves that would help benefit your business overall.

The Direct Mail Postcard

One form of direct marketing that can get a good response is the direct mail postcard. Postcards are a form of direct mail that are concise and to the point, plus they are more likely to get read than ordinary sales letters sent direct mail.

The Benefits of Direct Mail Postcards

Postcards are a great way to promote your business. The first reason you may want to use postcards for direct marketing purposes is that they are more likely to get read than unsolicited letters. The fact that there is no envelope to open also means that as it changes hands on the way to its intended recipient it is also likely to be seen by others who may act on your marketing message. Postcards are also relatively inexpensive to produce and they are concise, another reason why more people are likely to read them.

How to Use Postcards

Postcards can be used in a number of different ways that will benefit your marketing. You may use them as an order form, encouraging people to purchase a product from you; use them to get people to subscribe to your newsletter; or give them a special offer. Postcards can also be used to share important information and news items, or to keep in contact with your clients.

Tips for Creating Effective Postcards for Direct Mail Marketing

When creating direct mail postcards think about what you want to do with your postcard – what is your purpose for it and then create a concise marketing message with a strong call to action. Keep your message simple and ensure that it goes to a highly targeted mailing list for best results.

Postcard marketing can be a great tool for encouraging people to purchase your products or subscribe to your newsletter. They are concise and are more likely to get read by more people. Use this to your advantage and create postcards that have a clear message.