How to Attract the Right Attention Using Emotional Direct-Response Marketing

There are loads of ways to attract attention to your business using emotional direct-response marketing.

Some people create ads with beautiful photos… some men will stand on the side of the road wearing a costume or pay someone else to wear a costume – maybe they are dressed up like a bear in 90-degree heat here in Florida, or maybe it’s a scantily clad woman standing outside in the freezing cold, up north.

Some will get on television and be outlandish or crazy, and others will appeal to your sympathy – “Buy this because it’s the right thing to do… you’ll feel better and so will your conscience.”

The problem with most of these strategies is that there’s a HUGE difference between attracting attention and attracting the RIGHT attention.

See, if you want to attract attention, you have to roust people out of their normal routines.  You have to pull them up and out of the dull and mundane habits of their lives.  You have to be able to interrupt the silent hum of their ordinary routines, yet not be so overt that you’re saying, “BUY SOMETHING!”

And while each of these techniques I first mentioned might do this to some degree, they miss out on the most critical aspect of attracting favorable attention, effectively.

They don’t direct their appeal to your prospect’s interests – they direct it to yours.

This is the problem with the lion’s share of most marketing messages.  They scream and shout and yes, even some whisper.  But the message doesn’t resonate because it’s lacking the guttural emotional self-interest people need to feel, in order to get them to take action.

Most marketing is so focused on the creation of the message instead of the answer to the question, “Why are we creating this message?”  When you focus on this instead- kind of like starting at the destination and then working your way backwards – the answers to this question allow you to start attracting the RIGHT attention using the RIGHT emotional direct-marketing.  And that… is why you’re here.

Now go sell something.

Writing For Your Online Network Marketing Business

If you are running a network marketing business online, then words are your number one marketing device.

Your words are what will drive traffic to your site. Your words might be used for a classified ad. You might use your words to post in an online community. Some people use their words to write articles or post on blogs they have created. And upline leaders use their words to create trainings and materials that can be used in team development.

Online, your words are what you’ll be using to generate interest in you, your company and your products.

I believe that writing for your network marketing business is so important that you should be setting aside a certain amount of time each day to writing.

I’ve taken part in challenges to write 1000 or 2000 words in a week’s time. On a good day I’ll write three articles each over three hundred words. I’ll actually challenge myself to write 2000 words in a week, since I know I can.

If writing is not comfortable for you, start with smaller goals. Challenge yourself to write 100 words each day for three days. Then give yourself a few days off. Then write another 100 words for three consecutive days, then again take a few days off. As the writing gets more and more comfortable, challenge yourself to write more and more.

I start my day each morning reading message boards and writing posts. From there I answer and respond to emails and from there, I look at starting or finishing articles for submission.

A few times per week I put up blog posts on each of my three blogs. I also have a monthly newsletter.

In addition to all of this, I try to read and comment on other blogs throughout the week. Blogs are a wonderful source of information on many different topics.

I believe that for those who are comfortable writing, 2000 words per week is very attainable and a must to grow your network marketing business.

Affiliate Marketing – Secrets to Avoiding Disappointing Results

Donald Trump said, “Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.” With affiliate marketing you can make good money but you will have to work for it. That is to say, you had better learn to enjoy the “game” that is online affiliate marketing. It is not as easy as merely cooking up a winning product or punching in a smart keyword buy on Google.

What works via direct response or in traditional branded campaigns cannot be directly applied to online affiliate marketing. You have to stay tuned to WIFM (what’s in it for me) at all times. The affiliate marketing distribution channel is filled with consumers who seek unbelievable value –miracles even. They want to get skinny, have whiter teeth and get a “free” gift when they join the Gevalia coffee club for seemingly almost nothing or they will click away.

Here are three main ideas I suggest you digest before getting involved with affiliate marketing as an advertiser:

1. Do not expect to make a profit by selling a product. The nature of this form of distribution and communication prevents strange, new niche products from getting attention or more importantly, conversions on their own merit. The first sale will be a loss leader. If you insist on making a sale via performance marketing (when you pay affiliates only when they make you a sale), you need not only a traditional ad spend (or an appearance on “Oprah”) but also a way of monetizing the back-end, in other words, an up-sell. As in “would you like fries with that?” How about a shiny, green garden hose to go with that ShamWow? Affiliate marketing is best viewed as a form of speed dating. You have to look enticing enough to that new customer for her to agree to go on more dates with you i.e. visit your website and join your mailing list. You need to have a system in place before you work with affiliates so that you are ready for that giant traffic surge.

2. Your product or service must appeal to a very wide demographic. This is the best way to feel like you are shooting at fish in a barrel. Successful performance marketing campaigns answer our most base desires -the need for social and financial stability right NOW. If you have already built a brand and have a heritage to maintain, then you have a little more breathing room in terms of the kind of product you offer up. If you are launching something totally new, you had better promise to make me sexy and/or rich overnight.

3. Your best bet is a lead gen campaign but, be prepared to do several tests before you get it right. The beauty of this form of advertising, branding, direct marketing, however you prefer to structure it, is that you can do much testing at very little risk. Just keep tweaking the form. Maybe a yellow “submit” button converts better than red. Perhaps your subject lines lack pluck and verve. Be open to the process. Also know that you need to have a great website or a talented call center to make the most of a lead generation campaign. If you are not concerned about making a sale instantly make sure your website is user friendly and that your campaign performance has measurable goals so you can monitor your progress.

Performance marketing online with affiliates does not create spam, people do. Understand it and use it for good rather than just trapping consumers in acai berry, weight loss pill renewals. Affiliate marketing offers a highly effective way to get qualified traffic to the right product, immediately. Once you learn the rules of the game you will love the results.