Affiliate Marketing – Secrets to Avoiding Disappointing Results

Donald Trump said, “Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.” With affiliate marketing you can make good money but you will have to work for it. That is to say, you had better learn to enjoy the “game” that is online affiliate marketing. It is not as easy as merely cooking up a winning product or punching in a smart keyword buy on Google.

What works via direct response or in traditional branded campaigns cannot be directly applied to online affiliate marketing. You have to stay tuned to WIFM (what’s in it for me) at all times. The affiliate marketing distribution channel is filled with consumers who seek unbelievable value –miracles even. They want to get skinny, have whiter teeth and get a “free” gift when they join the Gevalia coffee club for seemingly almost nothing or they will click away.

Here are three main ideas I suggest you digest before getting involved with affiliate marketing as an advertiser:

1. Do not expect to make a profit by selling a product. The nature of this form of distribution and communication prevents strange, new niche products from getting attention or more importantly, conversions on their own merit. The first sale will be a loss leader. If you insist on making a sale via performance marketing (when you pay affiliates only when they make you a sale), you need not only a traditional ad spend (or an appearance on “Oprah”) but also a way of monetizing the back-end, in other words, an up-sell. As in “would you like fries with that?” How about a shiny, green garden hose to go with that ShamWow? Affiliate marketing is best viewed as a form of speed dating. You have to look enticing enough to that new customer for her to agree to go on more dates with you i.e. visit your website and join your mailing list. You need to have a system in place before you work with affiliates so that you are ready for that giant traffic surge.

2. Your product or service must appeal to a very wide demographic. This is the best way to feel like you are shooting at fish in a barrel. Successful performance marketing campaigns answer our most base desires -the need for social and financial stability right NOW. If you have already built a brand and have a heritage to maintain, then you have a little more breathing room in terms of the kind of product you offer up. If you are launching something totally new, you had better promise to make me sexy and/or rich overnight.

3. Your best bet is a lead gen campaign but, be prepared to do several tests before you get it right. The beauty of this form of advertising, branding, direct marketing, however you prefer to structure it, is that you can do much testing at very little risk. Just keep tweaking the form. Maybe a yellow “submit” button converts better than red. Perhaps your subject lines lack pluck and verve. Be open to the process. Also know that you need to have a great website or a talented call center to make the most of a lead generation campaign. If you are not concerned about making a sale instantly make sure your website is user friendly and that your campaign performance has measurable goals so you can monitor your progress.

Performance marketing online with affiliates does not create spam, people do. Understand it and use it for good rather than just trapping consumers in acai berry, weight loss pill renewals. Affiliate marketing offers a highly effective way to get qualified traffic to the right product, immediately. Once you learn the rules of the game you will love the results.

SEO Services: Expectations vs Reality

Why are SEO services in Memphis important?

The answer is simple. If you’re not ranking on the first page of Google, then your website isn’t getting traffic. The only way to get on the first page is by hiring an SEO company in Memphis who can help you rank higher in search engine results pages (SERPS).

SEO services can help a business achieve their goals by increasing web traffic, thus increasing revenue. Good SEO companies in Memphis are there to help any business move ahead in achieving their goals by placing them on the first page of Google with high rankings for keywords that fit best with your company’s industry and target market.

What are business’ expectations when it comes to search engine optimization?

When it comes to search engine optimization, it should be said that customer expectations can be far from what reality is, and this is mainly because most people do not have an understanding about what SEO is and what it entails.

When we think about SEO, we usually expect to rank higher automatically and without doing much work for it. It is not as simple as that though because there are a lot of things involved such as keyword research, content creation and link building strategies among others which many people might not be aware of or understand the importance of having them included in an effective SEO campaign. Many people who are new to the industry tend to have high expectations for these types of services which can lead them down a path that is not beneficial in any way. If done properly an effective SEO campaign should improve rankings organically and at the lowest cost possible.

The reality of SEO – What you should know before investing in a company for your business.

When choosing a SEO company, make sure that you are doing the necessary research to ensure they have a successful track record. For example,

The company should be able to explain their program and how it works so that there is no confusion, if unclear, move on to another company as this can lead to conflicts in the future for your business.
It’s also important not to only look at rankings but also monitor traffic levels and other relevant stats such as conversions etc which gives you an idea of whether or not SEO services work for your business.
SEO is an ongoing process that takes time, effort and patience on both parts.
It’s not something you can just throw money at without proper planning since it requires work on your part which means more than likely investing some of your own time to learn how the program works so you are able to monitor progress.
You should also be aware that while certain companies may claim they can get results quickly this is often unrealistic due to rankings being based on a number of factors including age etc meaning older sites will rank higher than new ones regardless of who worked on them or what kind of service was used for optimization purposes.
Keep in mind that backlinks still play a large role when it comes to ranking websites especially if there are good credible websites linking back to your website.
Another aspect of SEO services that is often over looked, involves the need for companies who specialize in optimization techniques to know how Google’s algorithm works; this includes knowing about changes and updates made by them which are done on a regular basis all of which can have an effect on rankings if not followed correctly or implemented properly.

If you feel overwhelmed when it comes to optimizing your site remember there are free resources available online including articles tutorials videos etc offering help with learning more about what needs to be done so you get better results from using reputable SEO service providers rather than doing things yourself.

Why SEO is important and how it can help grow your business.

SEO services if done effectively can help your business to rank in the first page of search results creating greater exposure and increasing the number of visitors to your website who will more likely become customers. SEO services can be a great investment as long as you find someone reputable with experience in doing this type of work otherwise it will just set you back even further from achieving those goals you have been trying so hard to reach since starting your business.

A proper company providing SEO in Memphis will keep you updated on how your website’s doing, what changes need to be made based on current results as well as letting you know about future plans they may have involving other marketing strategies or moves that would help benefit your business overall.

Practical Affiliate Marketing Tips – 3 Effective Tips to Survive the Affiliate Game

There is a system that you have to follow when you are operating the affiliate marketing business as it will ensures that your business will be growing in the right direction. It is inevitable that you will be making the mistakes as you are operating the business but you will be able to avoid making the mistake if you know the correct things that you have to do. Here are the 3 effective tips that you can use to help you grow ahead in your business.

The 1st tip is to keep your website simple. You do not want to place many different banners on your website as this will make it look awful. Do not have the wrong mindset that you will be able to earn more money if you can promote more products at the same time. When your visitors come to your website, they will want to be able to know quickly the benefits that they can get from you. If you provide useful articles or good product reviews, your visitors will gain value from it and they will respond better to your offer.

The 2nd tip is to have your own newsletter where you will be providing quality content on a weekly or monthly basis. You will to want to convert as much visitors as possible to become your subscribers so that you will be able to follow up with them to build a relationship. When you constantly send good content and resources to them, you will be building your credibility and your subscribers will know that you are genuinely interested in helping. The benefit that you will get is more sales from your subscribers as they have trusted you.

The 3rd tip is to control the direction where you want the traffic to go. It will be a waste of your time if you are going to direct all your traffic to a website that is not converting at all. You will want to drive it to a squeeze page and then redirect the subscribers who join your list to your affiliate link directly. The first reason you want to do that is to ensure that you will be able to build your list and the second reason is that you will be able to promote the product at the same time. Direct your traffic to the correct action and you will be growing your business properly.

Above are the 3 effective tips that you can use to survive the affiliate game. Do make good use of it and you will see the increase in profits to your business.