Small Business Marketing – How To Do It Right!

There are two broad categories of marketing – one appropriate to small business, and the other not so much so. Unfortunately, a large percentage of small businesses don’t know the difference between the two and they waste money, and loose potential clients and customers because of it.

Two Types Of Marketing

Marketing can be separated into two broad types:

  1. Image marketing.
  2. Direct response marketing.

Image marketing is about YOU and your business. Direct response marketing is about the CUSTOMER and their concerns.

Image marketing is designed to impress the client with how great you are: how professional, fast, award winning, environmentally friendly, etc. It doesn’t address the customer’s needs and it is often filled with “fluff” that really doesn’t have much to do with anything. You’ve seen the ads – beautiful sunsets, soft music, cute puppy dogs, a recital of how great the company is – what the heck that has to do with “selling widgets in Peoria” I’ll never know!

The Best Marketing For Small Business

While image marketing “might” have a place if you are a major corporation with boatloads of cash to burn (I’d still argue that ‘dollar for dollar’ it isn’t as effective as direct response) a small business typically doesn’t have lots of cash to burn and must make every dollar count. Direct response marketing is designed to get potential customers to “do something specific that directly leads to a sale.”

An effective direct response piece is ALL ABOUT THE CUSTOMER! The only thing relating to you and your business should be your contact information – that’s it! The purpose of a direct response piece is to get the customer to TAKE ACTION NOW.

Making A Compelling Offer

The heart of an effective direct response piece is the “compelling offer” you make to your prospect. To do this well you must know your customers inside and out: their problems, their concerns, their desires, their aspirations. As one famous copywriter once said (I forget who), “Your ad copy should enter into the conversation that’s already going on inside the head of your prospect.”

This makes sense, because if you already know what your customers are looking for then you don’t have to “convince” them to do anything. If you simply offer them what they are already looking for then you don’t have to resort to fancy sales gimmicks and tricks.

By using direct response marketing to focus on your customers’ needs and not your own, your marketing becomes an exercise in writing compelling offers and putting them in front of your prospects. If you know your clients well and your offers truly address their needs they will respond.

Shark Watches: How To Find The Best Surf Watches For You

In snowboarding, there’s the goggles and mittens. It’s no surprise that in surfing, there are essential accessories too.

Every surfer wants a good wave to ride. Even more so, a surfer needs to be able to adapt quickly to the ever-changing ocean tides. Having the skill and experience to navigate the waters is one thing, but we all know the ocean can be very treacherous. Sometimes, skill and experience just aren’t the only tools you should have in your toolkit – a surfer needs a surf watch.

What are surf watches?

Surf watches are important tools every surfer needs to improve and be safe in while doing the activity. The help you track the tides, check weather conditions, and monitor the temperature of your chosen surf spot. As you can see, surf watches bring a lot to improve your surfing experience. Most of them are affordable and getting your hands on one is easy in this day and age. You can easily order one today from surfing shops near me online and start wearing them tomorrow.

What should you look for to find a good surf watch?

It’s easy finding a surf watch online. Just searching for “surf watches in surfing shops near me” gives you thousands of search results. But finding a good surf watch, now that’s what you really want to do. In picking a surf watch, there are things you need to look for to make it worth your time and money. Here is a list of the features that make surf watches good.

Surfing Data

A surf watch isn’t useful if it doesn’t display surf data. It is, after all, the feature surfers need. Good surf watches should be able to dis play real-time and pre-programmed tide graphs, moon phases, and wind speeds.

Durability

Surfing is a rough ride. Therefore, you need to find a watch that can keep up with the toll surfing can give. A surf watch should be durable. This makes it an even more reliable piece of equipment.

Water Resistance

What good is a surf watch if you can’t take it to the water? Surf watches need to be water resistant to be useful when actually riding out in the water. A few dips and dives in the water are unavoidable, so look for watches that are able to handle water pressure as well, such as the Shark watches.

Performance Tracking

A dedicated surfer should be need to track his performance. Watches with stopwatches, countdown timers, and alarms is another feature to look out for.

Smart Features

Some watches can have functionalities that can be of great help to surfers. If you like it, you could look for surf watches that have wi-fi or Bluetooth connectivity options. With these watches, you can store your previous records in the cloud, allowing you to better track your progress and keep track of the tides.

Personal Preferences

Design also plays a big role in choosing the right watch for you. Choosing one with the right design that suits your personality is a priority by many surfers out there. Watches like Shark watches, with plenty of great designs are sure to be an eye catcher for surfers out there.

Direct Mail for Taco Stands

All businesses must advertise and that includes small businesses that you would never consider. For instance Taco Stands need to advertise and if you notice that is why they usually have rather large funky signs to attract customers and yes this is affective, but it takes more than simple signage to maintain the customer base needed to propel such a small business and insure their success.Taco Stands must consider localized, affective ways to advertise on a shoe string and they must capitalize on such marketing and advertising programs, which serve their local markets. Direct-mail and direct-mail marketing coupon packages for taco stands makes sense because people are always hungry and the taco stand makes more money when it sells more tacos.Taco stands generally have most of their customers coming from a 6-mile radius and it makes sense to send out direct-mail marketing packages to people within that area. “Buy two tacos and get one free” is a potential coupon. Also taco stands should realize that the days, which they are the slowest should be the days when the offer is good and this brings in customers on their off days and non-peak period times. Please consider this in 2006.