How to Get Direct Marketing Customers Today Even If You Don’t Have Money For Postage

If you are a direct marketer and you are looking for a unique way to get customers ASAP, look no further. Here is an old direct mail trick that will get your sales letter opened in probably 98% of the households that receive it. Read on to find out how you can start to get local customers now, even if you don’t have a lot of money.

Do you have a service business, or some other type of industry that sells to homeowners locally? If you do, you understand how expensive it can be to mail a sales letter through direct marketing and even harder to get the prospect to even open the letter. Well, there is a solution and it’s incredibly simple. You don’t even have to write or print anything.

The next time you create a sales letter simply fold it and put it in a white, number 10 envelope (normal business-sized, not the little ones). Don’t write anything on the envelop and just place it on the person’s doorstep, in the door, tape it to the door, put it in the newspaper box, or a host of other locations. You can put it almost anywhere accept the actual mailbox. Use of a mailbox by non-postal employees is illegal in the U.S.

The curiosity factor alone will drive the user to open the envelop and want to see what’s inside. It looks like it could even be a mistake, something that fell out of the mail carrier’s bag. This curiosity factor is the key component to marketing with the white envelope trick.

Now, you will need to do this sparingly and make sure that you are not doing all of your follow-up marketing this way. This only works a few times year. If you use this too often, the homeowner will see this as regular “junk” mail. However, this is a great technique for the starving small business owner to get new customers as early as the same day you send out the letters.

You can either deliver them yourself, pay a neighborhood kid to drop them off, or hire a canvassing service to place them for you. There is always the issue of trust, but if you can multiply your efforts and you don’t have to deliver them yourself, you can work on expanding your business instead. Another way to get them delivered it to pay your local newspaper to add them as an insert. The sales letter will appear as though it came in the mail that day.

Market America – Golden Opportunity, Money Pit, Or Just a Good Place to Shop? Part 2

If you read my first installment you saw that I had jumped head first into the Market America arena because of my belief in some of their products due to the relief I received from a persistent medical condition. Unfortunately my jump in left me unprepared, uninformed and ill-equipped so I have spent the last month figuring out what I was doing, where I was going, and that it was predominately wrong. I will try to outline some of the obstacles that I have encountered, and provide some insight which will hopefully allow anyone in a similar situation avoid the negatives and find the positives.

My Number ONE mistake

When you are going to jump into something like this, try to get your spouse on board BEFORE you do it. My mentioning this should obviate the fact that it is not something that I did. This has led to the battle of the decade between myself and my wife and has made our start with this endeavor less than pleasant, to say the least. What I had jumped into with the absolute belief that I was doing something with unlimited positive potential, turned into a nightmare with me trying to do everything I could to get the process started, and my wife fighting me every step of the way. Although I was anxious and willing to take the steps needed to, what I believe will, change our lives for the better, she believed she was “happy” with the way things were and became belligerent in her objections to every aspect of “our” (I thought) new home based business and anything and everyone associated with it… including the person that “got me into it”. This being my sister, of course, made the situation unbearable. The more I would do to try to get started, the more she would do to sabotage my efforts. Receiving negativity, ridicule and criticism from partially informed and unenlightened acquaintances is one thing, however, living with and coming home to it every day it is quite another. One of the reasons that people get divorced has been demonstrated to me in a very personal manner. Needless to say this has been a major obstacle which has taken a lot of time and effort to get beyond (hopefully), and quite possibly could have been avoided if our individual goals had been addressed prior to my committing to the business.

The sad part is that I did not learn from previous experience as it is not the first time we have gone through this. A previous venture that I entered into put me into a position of wealth and power, but with my wife as my enemy led me to walk away from it to “salvage” my marriage. I have regretted that decision every day since and am determined and confident that WE will succeed together this time.

Additional miscues

Although I have spent endless hours online researching countless opportunities both through my own searches and then offered up in the resulting onslaught of junk mail, upon entering the Market America family I began to institute activities that I believed needed to be done to get started, without reading the “getting started guide”. I read the career manual, attended a number of seminars, and began prospecting for interest in products both in person and online with limited success. I was immersed in my efforts, attempting to do it myself while admittedly overly distracted by the aforementioned situation. I purchased numerous products both to sell myself on, and also try to sell my wife on to “convince” her of the validity of the company, the product lines and thus potential for earnings. For me it reinforced my belief, but as the saying goes, you can’t sell a drowning man a glass of water, even if it’s the best water in the world. This was not the right way to get started.

The company has a 16 year history with a proven track record, and the guide is supposed to be followed in order to emulate the people that are already successful in the company. I didn’t even notice that I had the guide until I was no longer distracted. I should have known there was a simplified set of directions. The career manual, while much thicker and in depth, may be the blueprint for the business, but is not the blueprint for getting started.

Some needles in the haystack

While in my distracted state I spent countless hours trying to find the way to get myself started. In the process I came across a couple of gems which while not directly related to Market America and their plan, are nonetheless worth mentioning as I believe they have contributed to my progress, helped in resolving my number one obstacle, and will ultimately assist in our efforts to build our business to as far as we desire. The first of these is a series of emails I received from Joshua Valentine. I don’t remember how I got onto his list, but the free information he provided in his emails was both informative and enlightening. Although I have not gone on to partner with him in the business the emails were directed at, I sincerely appreciate what he provided and look forward to seeing him at the top. The second of these gems is a free bootcamp that was offered by Mike Dillard at Magnetic Sponsoring. As with Joshua, the information provided in the free bootcamp was very informative, but in this case led me to purchase his product, and also additional products from him including Blackbelt Recruiting and Traffic Formula 2.0 which will without a doubt provide me with an unfair advantage over anyone lacking the knowledge contained in them.

My take on my decision to sign up and what I have learned thus far

Although off to a somewhat rocky start, I am sure that I made the right move. Market America has some good people, and some not so good, some that just want a little extra income, and some that want to go all the way. And some eventually drop out, it’s not for everyone. You get out of it what you are willing to put in just like in any other business.

My exposure to the company thus far however has been overwhelmingly positive, you just have to read the directions and look in the right places to get linked up with the best people that are in line with your goals. JR Ridinger, the founder of Market America, is truly a man that believes in his vision of what the company can provide to anyone willing to follow the plan that has made a great number of properly motivated people wealthy beyond anything they could have attained in a traditional job. We intend to be among them. When have you ever seen a privately owned company volunteer to be audited every year and provide that to anyone that wants to see it? They do it. What company gives the people at the bottom the opportunity to out-earn the people above them if they have that motivation? They do it. What company has multi-millionaire people with guaranteed residual income working directly with teams of new entries? They do it. Invaluable training is available to those willing to “just show up”. One of the themes that they try to drill into you is – You have to decide who you are and what you want, write your goals down. Make your short term goals attainable, and your long term goals will become your reality. And lead you to believe it by showing where they came from, a corrections officer, a body shop worker, a waitress from a restaurant near where I grew up. Real people that are living the dream.

Unfortunately if I sound like a cheerleader for the company now to you it is because the atmosphere that is generated by the people of the company that are already successful because they followed the plan is contagious, and I just went to a seminar with Andy Docos as the featured leader, and he is inspiring! But am I being brainwashed? Will this work to help us attain our goals? I’m certainly not a guru yet but we are making progress…let’s see if it lasts until my next update.

How to Recruit For Top Network Marketing Companies Or an MLM Business Opportunity

To recruit for top network marketing companies or an MLM business opportunity, it is important to first understand what your position is, and what your duties are.Primarily, you are a distributor of the company who’s products you represent. And as their distributor, it is your responsibility to market and advertise their products, in addition to their opportunity.Secondly, as an independent representative of the company, it is necessary to understand that you are also in business for yourself, and as a business owner, you need to also understand that your business will not succeed unless you are successful in marketing and advertising the same products and business opportunity.A Network Marketing or MLM business only succeeds when you are able to successfully distribute the products, and can also recruit other distributors. There in lies the challenge- How do you become a marketing and advertising success, and how do you become a successful recruiter as well?To become a marketing and advertising success, you’ll need to learn the difference between these methods, and how to correctly apply them to your business.To become a recruiter, you’ll need to learn how to interview people, how to properly invite them to a business overview presentation, how to apply selling and closing skills to your presentations, and how to create relationships with your prospects.All said, there are many aspects to recruiting for a Network Marketing or MLM business, and the masters of this are experts in all these areas.Here are some of the common ways used to develop prospects for such a business:- Opportunity presentations – Hotel meetings, home parties, lunch time overviews, online webinars- Purchase prospects from lead generation services – cold calling, e-mail marketing, direct mail- Traditional 3 ft. rule – Prospecting through personal contact via daily activities at retail stores, shopping centers and malls, media and entertainment events- “Warm Market” contacts – your personal and professional network of contacts- Online Attraction Marketing with Personal Branding Strategies- Social Network Marketing – Twitter, Facebook, YouTube, etc.It is also essential that you learn the process your particular company uses to complete the registration or sponsorship of a new distributor. Ultimately, recruiting for any business of this type comes down to this. If you know how to generate prospects for the business through your marketing and advertising, and your are able to present your business overview to these prospects, the final step is the registration process.Education, practice, gaining experience, and action are what it takes.Learning what is necessary to be in business for yourself is the root element for recruiting in a Network Marketing or MLM business opportunity, and to having a successful business.