How to Attract the Right Attention Using Emotional Direct-Response Marketing

There are loads of ways to attract attention to your business using emotional direct-response marketing.

Some people create ads with beautiful photos… some men will stand on the side of the road wearing a costume or pay someone else to wear a costume – maybe they are dressed up like a bear in 90-degree heat here in Florida, or maybe it’s a scantily clad woman standing outside in the freezing cold, up north.

Some will get on television and be outlandish or crazy, and others will appeal to your sympathy – “Buy this because it’s the right thing to do… you’ll feel better and so will your conscience.”

The problem with most of these strategies is that there’s a HUGE difference between attracting attention and attracting the RIGHT attention.

See, if you want to attract attention, you have to roust people out of their normal routines.  You have to pull them up and out of the dull and mundane habits of their lives.  You have to be able to interrupt the silent hum of their ordinary routines, yet not be so overt that you’re saying, “BUY SOMETHING!”

And while each of these techniques I first mentioned might do this to some degree, they miss out on the most critical aspect of attracting favorable attention, effectively.

They don’t direct their appeal to your prospect’s interests – they direct it to yours.

This is the problem with the lion’s share of most marketing messages.  They scream and shout and yes, even some whisper.  But the message doesn’t resonate because it’s lacking the guttural emotional self-interest people need to feel, in order to get them to take action.

Most marketing is so focused on the creation of the message instead of the answer to the question, “Why are we creating this message?”  When you focus on this instead- kind of like starting at the destination and then working your way backwards – the answers to this question allow you to start attracting the RIGHT attention using the RIGHT emotional direct-marketing.  And that… is why you’re here.

Now go sell something.

How to Get Direct Marketing Customers Today Even If You Don’t Have Money For Postage

If you are a direct marketer and you are looking for a unique way to get customers ASAP, look no further. Here is an old direct mail trick that will get your sales letter opened in probably 98% of the households that receive it. Read on to find out how you can start to get local customers now, even if you don’t have a lot of money.

Do you have a service business, or some other type of industry that sells to homeowners locally? If you do, you understand how expensive it can be to mail a sales letter through direct marketing and even harder to get the prospect to even open the letter. Well, there is a solution and it’s incredibly simple. You don’t even have to write or print anything.

The next time you create a sales letter simply fold it and put it in a white, number 10 envelope (normal business-sized, not the little ones). Don’t write anything on the envelop and just place it on the person’s doorstep, in the door, tape it to the door, put it in the newspaper box, or a host of other locations. You can put it almost anywhere accept the actual mailbox. Use of a mailbox by non-postal employees is illegal in the U.S.

The curiosity factor alone will drive the user to open the envelop and want to see what’s inside. It looks like it could even be a mistake, something that fell out of the mail carrier’s bag. This curiosity factor is the key component to marketing with the white envelope trick.

Now, you will need to do this sparingly and make sure that you are not doing all of your follow-up marketing this way. This only works a few times year. If you use this too often, the homeowner will see this as regular “junk” mail. However, this is a great technique for the starving small business owner to get new customers as early as the same day you send out the letters.

You can either deliver them yourself, pay a neighborhood kid to drop them off, or hire a canvassing service to place them for you. There is always the issue of trust, but if you can multiply your efforts and you don’t have to deliver them yourself, you can work on expanding your business instead. Another way to get them delivered it to pay your local newspaper to add them as an insert. The sales letter will appear as though it came in the mail that day.

The Direct Mail Postcard

One form of direct marketing that can get a good response is the direct mail postcard. Postcards are a form of direct mail that are concise and to the point, plus they are more likely to get read than ordinary sales letters sent direct mail.

The Benefits of Direct Mail Postcards

Postcards are a great way to promote your business. The first reason you may want to use postcards for direct marketing purposes is that they are more likely to get read than unsolicited letters. The fact that there is no envelope to open also means that as it changes hands on the way to its intended recipient it is also likely to be seen by others who may act on your marketing message. Postcards are also relatively inexpensive to produce and they are concise, another reason why more people are likely to read them.

How to Use Postcards

Postcards can be used in a number of different ways that will benefit your marketing. You may use them as an order form, encouraging people to purchase a product from you; use them to get people to subscribe to your newsletter; or give them a special offer. Postcards can also be used to share important information and news items, or to keep in contact with your clients.

Tips for Creating Effective Postcards for Direct Mail Marketing

When creating direct mail postcards think about what you want to do with your postcard – what is your purpose for it and then create a concise marketing message with a strong call to action. Keep your message simple and ensure that it goes to a highly targeted mailing list for best results.

Postcard marketing can be a great tool for encouraging people to purchase your products or subscribe to your newsletter. They are concise and are more likely to get read by more people. Use this to your advantage and create postcards that have a clear message.