How My Ocean Voyage Adventure Can Make You A Better Marketer

A few years ago, I had the opportunity of a lifetime – the chance to sail across the Atlantic Ocean with my Uncle, Cousin and a friend on a brand new 45 ft catamaran boat. I was beyond excited. The only way I managed to wrangle a position crewing was that I had volunteered to cook for them (I knew nothing about sailing!) This was a boyhood dream for my Uncle who I had always looked up to while growing up – he was a hugely successful entrepreneur who had built one of South Africa’s most successful car dealerships from scratch (with no college education and barely a penny to his name).

My Uncle had this boat built especially for him and now, along with my cousin (his son) and his best friend, the 4 of us were going to get to “test its chops” on a 33 day blue water adventure that started in Cape Town, South Africa and would end in St. Lucia in the Caribbean.

There are lots and lots of stories I could tell you about this voyage: the scores of flying fish I’d find on the deck every morning, having dolphins swim alongside my cabin and call to me to come play, the great whale that we had a near miss with, or the very eerie island we had to make an emergency stop at filled with inbred people that had clubbed hands and feet.

But the story I really want to tell you today is the one about the green flash.

It was a ritual on our boat that every day at about 6 p.m. we’d all gather on the deck for “Sundowners” (cocktails with snacks I’d rustled up in the kitchen). The four of us would sit quietly on the deck, skin burned from sun and salt spray – happy and content to watch the sun go down.

Now, I had never heard about this before, but apparently there’s an incredible thing that happens the split second that the sun sinks below the horizon: a “green flash” is emitted from the sun’s rays and in the reflection of the water for a milli-second.

My crew mates talked incessantly about the incredible beauty of this green flash – and every night that we gathered for our sundowners they saw it – and I never did.

For 27 sunsets (excluding the ones we missed due to storms) I kept my eyes laser focused on that orange orb, refusing to blink just in case I missed it.

“Did you see it? Did you see it this time?” they’d turn and say expectantly to me.

“Um, no.”

With every night I felt like a bigger and bigger idiot. How was it possible they could see something that I did not?

Well to be honest I’m not sure they did.

If you Google “Green Flash Ocean” you’ll see that people seem to be equally divided between whether it’s myth or fact. And this reminds me very much of the way most people preach about marketing.

Conventional wisdom teaches that what really counts is having a strong brand presence and that this is the road to success – the entire advertising agency industry is built upon this one primary assumption. And for good reason.

Brand advertising is just like the green flash. Everyone tells you that it’s the holy grail to getting more customers. But after investing tens or hundreds of thousands of dollars on building your brand you’ve still got no idea if its really working or not. Could that bump in traffic be caused from it? Maybe. But maybe its because your biggest competitor happened to also drop the ball and people are voicing their dissatisfaction with their feet. Or because the economy’s picking up. Or, or, or…

The bottom line is this. Building a strong brand IS important for your business. But it should be the by-product of your advertising – not the goal of it. If you’re hoping to catapult your business to fame using just brand advertising, you’re in for a very long wait my friend. Having a cool looking logo and a clever tagline isn’t what’s going to create a client stampede in your business.

But the kind of advertising that can is emotionally charged marketing, otherwise known as direct response marketing. Its designed to make your prospects take immediate and decisive action – to light a fire under their rears and get them to call you, to work themselves into such a lather that they have to speak to you right this very second. Direct response marketing is measurable to the penny (which as a direct response advertising copywriter means I put myself on the line every time I create a campaign). And it helps create a strong brand for your business as a wonderful side benefit.

Think of it as getting double the marketing bang for your buck.

Does the green flash really exist? I have no idea.

Are your brand ads working? I have no idea (and you don’t know either). As this is your money we’re investing – don’t you think it makes more sense to use a proven way of marketing that can create a client stampede in your business, is measurable to the penny and happens to build your brand at the same time?

SEO Services: Expectations vs Reality

Why are SEO services in Memphis important?

The answer is simple. If you’re not ranking on the first page of Google, then your website isn’t getting traffic. The only way to get on the first page is by hiring an SEO company in Memphis who can help you rank higher in search engine results pages (SERPS).

SEO services can help a business achieve their goals by increasing web traffic, thus increasing revenue. Good SEO companies in Memphis are there to help any business move ahead in achieving their goals by placing them on the first page of Google with high rankings for keywords that fit best with your company’s industry and target market.

What are business’ expectations when it comes to search engine optimization?

When it comes to search engine optimization, it should be said that customer expectations can be far from what reality is, and this is mainly because most people do not have an understanding about what SEO is and what it entails.

When we think about SEO, we usually expect to rank higher automatically and without doing much work for it. It is not as simple as that though because there are a lot of things involved such as keyword research, content creation and link building strategies among others which many people might not be aware of or understand the importance of having them included in an effective SEO campaign. Many people who are new to the industry tend to have high expectations for these types of services which can lead them down a path that is not beneficial in any way. If done properly an effective SEO campaign should improve rankings organically and at the lowest cost possible.

The reality of SEO – What you should know before investing in a company for your business.

When choosing a SEO company, make sure that you are doing the necessary research to ensure they have a successful track record. For example,

The company should be able to explain their program and how it works so that there is no confusion, if unclear, move on to another company as this can lead to conflicts in the future for your business.
It’s also important not to only look at rankings but also monitor traffic levels and other relevant stats such as conversions etc which gives you an idea of whether or not SEO services work for your business.
SEO is an ongoing process that takes time, effort and patience on both parts.
It’s not something you can just throw money at without proper planning since it requires work on your part which means more than likely investing some of your own time to learn how the program works so you are able to monitor progress.
You should also be aware that while certain companies may claim they can get results quickly this is often unrealistic due to rankings being based on a number of factors including age etc meaning older sites will rank higher than new ones regardless of who worked on them or what kind of service was used for optimization purposes.
Keep in mind that backlinks still play a large role when it comes to ranking websites especially if there are good credible websites linking back to your website.
Another aspect of SEO services that is often over looked, involves the need for companies who specialize in optimization techniques to know how Google’s algorithm works; this includes knowing about changes and updates made by them which are done on a regular basis all of which can have an effect on rankings if not followed correctly or implemented properly.

If you feel overwhelmed when it comes to optimizing your site remember there are free resources available online including articles tutorials videos etc offering help with learning more about what needs to be done so you get better results from using reputable SEO service providers rather than doing things yourself.

Why SEO is important and how it can help grow your business.

SEO services if done effectively can help your business to rank in the first page of search results creating greater exposure and increasing the number of visitors to your website who will more likely become customers. SEO services can be a great investment as long as you find someone reputable with experience in doing this type of work otherwise it will just set you back even further from achieving those goals you have been trying so hard to reach since starting your business.

A proper company providing SEO in Memphis will keep you updated on how your website’s doing, what changes need to be made based on current results as well as letting you know about future plans they may have involving other marketing strategies or moves that would help benefit your business overall.

How to Improve the Ranking of Your Affiliate Marketing Website

After much thoughts, research and hard work, you have finally started off your online business venture. Affiliate marketing basically resides on the principle of crowd sourcing. The more number of visitors or potential customers you bring to your website means the more number of opportunities of exposure to your company’s product or service. If you are an affiliate to a particular brand, your compensations completely depends on the traffic you route to your marketing website which in turn is redirected to your client’s website. So, basically affiliate marketing means directing traffic to your website and then redirecting it to your client’s site.

So, for a successful affiliate marketing business venture, the key is to ensure that your website receives the adequate amount of traffic or visitors and will help you stay ahead of your competitors. These can be achieved by various internet advertising methods such as the search engine optimization (SEO), paid search engine marketing, e-mail marketing or display marketing.

Before researching on how to increase the traffic to your site, it would be better to know how a potential customer ends up at any site. A person, who is searching for any particular product or service over the internet, retorts to a search engine such as Google. And he types in a keyword related to his search. Naturally, he glances through the first page and clicks on the website link that appears in that page. So, it is quite clear that traffic can be directed to your website by publicizing and advertising about your website to improve its rank on various search engines, which eventually ensures that your website attains a high rank.

It is at this point, the concept of Search engine optimization (SEO) takes the center stage. SEO is basically a technique employed to enhance the visibility of your website in various search engines. They redesign your website in such a way that its contents matches with the services offered. A detailed market analysis has to be followed to find the best action course for your website campaign. It is to be kept in mind that the rank of your website is not achieved overnight. You have to work on it continuously and you will see a visible improvement in the rank in a couple of weeks.

Paid search engine marketing is a slightly more costly but effective marketing tactic which ensures a solid increase in the traffic to your website. You pay for every click through to your site. So, it goes without saying that you have to use effective campaign optimization skills to ensure that your money is not being wasted. E-mail marketing is much of a direct marketing tactic. It aims at effective campaigning of potential customers to visit your site and thereby creating an opportunity to sell your product or service. But the thing to keep in mind is never turn this email marketing into a SPAM, which will obviously have an adverse effect on your website’s ranking. A detailed research on these various techniques will ensure a solid improvement in the amount of traffic that is directed to your website which in turn ensures a successful online affiliate marketing business.