First Things First – Make Sure That Your Direct Mail Stands Out in a Crowd

In my daily work routine there is nothing more likely to fill me with disdain than the sight of the morning’s business mail. A stack of flat brown or white envelopes generates not one iota of enthusiasm or anticipation. OK, so it’s nice when an envelope contains a cheque as payment for work done but the bills, reminders and statements come in exactly the same sort of envelope and these always outweigh the payments.

However, the thing that really disappoints me is when one of these boring envelopes contains a promotional mailshot. It’s not that I am against promotional mail – far from it – but I am against waste. And in an instance such as this there is so much waste – waste of paper, ink, time, effort, money, resources and opportunity. The message within the envelope could be important. For example, it could be announcing a new product or it could be a money-saving offer but the likelihood of it being read are greatly reduced by the fact that it looks like a bill or a statement. Into the bin it goes.

Avoiding this scenario is a really simple task and it is something that should be adhered to by all direct marketing professionals. All that you need to do is to choose a carrier that stands out in the morning’s stack of mail. Once you have achieved that first step there is a chance that your direct mail might start to work for you!

In order to keep things flowing it would be a good idea to choose a mailer with a greater level of interest or interaction than a simple leaflet. Let’s look at some relatively inexpensive ways of creating a mailer that ticks all of the necessary boxes to create direct mail success. I will assume that the mailer will be an item that is produced in conjunction with a design agency and a commercial printer – one with paper and cardboard engineering skills. This leads me to the area of automatic 3D pop-ups and interactive mailers. There are many different styles, shapes, movements and sizes available from printers across the globe and sourcing the right product with the help of your design agency should present no problem at all.

The first major plus point of any range of automatic 3D pop-ups is that each of these marketing products is supplied with its own mailing pack which will be easily spotted in the stack of business mail that lands on your customer’s desk each morning. However, it is when the pack is opened that the 3D shapes really start to work for your direct marketing campaign. Automatic 3D pop-up products are designed to grab your customers’ attention and as they jump out of the opened mailing pack they do exactly that, ensuring that your promotional marketing effort is a success.

It is rare for automatic pop-up products to suffer the fate of many other B2B marketing promotions as they are hardly ever consigned to the waste bin. You will find that many pop-ups will stay on desks for years particularly if a little imagination is applied to the promotion. For example, one easy way to boost the longevity of your campaign is to select a pop-up that can be presented as a pen-holder such as a pop-up cube, pop-up ball or pop-up house. Another way is to print the pop-up as a calendar.

Products such as those described here are available from many different sources, most of which will be known by good advertising and marketing agencies. One major supplier is Whitney Woods Ltd.

Shark Watches: How To Find The Best Surf Watches For You

In snowboarding, there’s the goggles and mittens. It’s no surprise that in surfing, there are essential accessories too.

Every surfer wants a good wave to ride. Even more so, a surfer needs to be able to adapt quickly to the ever-changing ocean tides. Having the skill and experience to navigate the waters is one thing, but we all know the ocean can be very treacherous. Sometimes, skill and experience just aren’t the only tools you should have in your toolkit – a surfer needs a surf watch.

What are surf watches?

Surf watches are important tools every surfer needs to improve and be safe in while doing the activity. The help you track the tides, check weather conditions, and monitor the temperature of your chosen surf spot. As you can see, surf watches bring a lot to improve your surfing experience. Most of them are affordable and getting your hands on one is easy in this day and age. You can easily order one today from surfing shops near me online and start wearing them tomorrow.

What should you look for to find a good surf watch?

It’s easy finding a surf watch online. Just searching for “surf watches in surfing shops near me” gives you thousands of search results. But finding a good surf watch, now that’s what you really want to do. In picking a surf watch, there are things you need to look for to make it worth your time and money. Here is a list of the features that make surf watches good.

Surfing Data

A surf watch isn’t useful if it doesn’t display surf data. It is, after all, the feature surfers need. Good surf watches should be able to dis play real-time and pre-programmed tide graphs, moon phases, and wind speeds.


Surfing is a rough ride. Therefore, you need to find a watch that can keep up with the toll surfing can give. A surf watch should be durable. This makes it an even more reliable piece of equipment.

Water Resistance

What good is a surf watch if you can’t take it to the water? Surf watches need to be water resistant to be useful when actually riding out in the water. A few dips and dives in the water are unavoidable, so look for watches that are able to handle water pressure as well, such as the Shark watches.

Performance Tracking

A dedicated surfer should be need to track his performance. Watches with stopwatches, countdown timers, and alarms is another feature to look out for.

Smart Features

Some watches can have functionalities that can be of great help to surfers. If you like it, you could look for surf watches that have wi-fi or Bluetooth connectivity options. With these watches, you can store your previous records in the cloud, allowing you to better track your progress and keep track of the tides.

Personal Preferences

Design also plays a big role in choosing the right watch for you. Choosing one with the right design that suits your personality is a priority by many surfers out there. Watches like Shark watches, with plenty of great designs are sure to be an eye catcher for surfers out there.

How to Attract the Right Attention Using Emotional Direct-Response Marketing

There are loads of ways to attract attention to your business using emotional direct-response marketing.

Some people create ads with beautiful photos… some men will stand on the side of the road wearing a costume or pay someone else to wear a costume – maybe they are dressed up like a bear in 90-degree heat here in Florida, or maybe it’s a scantily clad woman standing outside in the freezing cold, up north.

Some will get on television and be outlandish or crazy, and others will appeal to your sympathy – “Buy this because it’s the right thing to do… you’ll feel better and so will your conscience.”

The problem with most of these strategies is that there’s a HUGE difference between attracting attention and attracting the RIGHT attention.

See, if you want to attract attention, you have to roust people out of their normal routines.  You have to pull them up and out of the dull and mundane habits of their lives.  You have to be able to interrupt the silent hum of their ordinary routines, yet not be so overt that you’re saying, “BUY SOMETHING!”

And while each of these techniques I first mentioned might do this to some degree, they miss out on the most critical aspect of attracting favorable attention, effectively.

They don’t direct their appeal to your prospect’s interests – they direct it to yours.

This is the problem with the lion’s share of most marketing messages.  They scream and shout and yes, even some whisper.  But the message doesn’t resonate because it’s lacking the guttural emotional self-interest people need to feel, in order to get them to take action.

Most marketing is so focused on the creation of the message instead of the answer to the question, “Why are we creating this message?”  When you focus on this instead- kind of like starting at the destination and then working your way backwards – the answers to this question allow you to start attracting the RIGHT attention using the RIGHT emotional direct-marketing.  And that… is why you’re here.

Now go sell something.